sequence.* events
Win-back sequence lifecycle, and a member's passage through one.
Win-back sequence lifecycle, and a member's passage through one. A sequence is the ordered messages a creator writes for the members who leave: each step goes out a set number of days after the one before it, in the creator's words with five placeholders filled per member, with the way back as a button and, if the creator chose one, a coupon. The first three events describe the sequence itself and are driven by the creator; the other four follow one member's passage from enrolment to the end, driven by the hourly sweep and by the member's own payments.
A sequence runs only while the project's owner is on the Growth plan or holds the Revenue Recovery Addon. Without it nobody new is enrolled and no step goes out, and the sequences a creator built keep their place until the plan returns.
Background
Every lifecycle event nests a sequence snapshot
created, updated and deleted carry the same nested object under data.sequence, so one consumer can handle all three. The steps are listed in order, positions contiguous from 1:
{
"sequence": {
"id": "3e9a7c21-5d84-4f06-b2c1-8a7e5d4f9b02",
"name": "Win-back after churn",
"trigger": "churned",
"active": true,
"steps": [
{ "id": "6b1f3d58-9c2a-4e7d-a0f4-2d8c7b5e1a93", "position": 1, "delay_days": 3, "coupon_id": null },
{ "id": "9d4e2a07-1b6c-4f58-8e3a-5c7f0d2b9e41", "position": 2, "delay_days": 7, "coupon_id": "c2d8e4f1-7a3b-4c9d-b5e6-1f0a9d8c7b65" }
],
"created_at": "2026-10-22T09:30:00+00:00",
"updated_at": "2026-10-22T09:45:00+00:00",
"deleted_at": null
}
}A step's words never travel. The snapshot carries each step's position, delay and coupon, not its message: the message is the creator's text with placeholders, filled per member at send time, and belongs on the dashboard.
Triggers
trigger is what enrols a member. Today only churned runs: the member's last live membership in the project ended. lead, stalled_checkout and trial_ending are declared for the Lead nurture programme and cannot be chosen yet; a sequence on one of them is refused.
Required ability
Every event in this family requires project-sequence:view at token mint time.
Events
sequence.createdA win-back sequence was built in a project.sequence.updatedA win-back sequence changed.sequence.deletedA win-back sequence was deleted.sequence.enrolledA member entered a win-back sequence.sequence.step_sentOne step of a win-back sequence reached a member.sequence.convertedA member in a win-back sequence paid again.sequence.exitedA member left a win-back sequence before its last step.Related
How is this guide?
Last updated on