Win-back Sequences API

A win-back sequence is the ordered set of messages a member who leaves receives on the days the creator chose: each step waits a number of days after the one before (the first after the trigger), says what the creator wrote with {name}, {project}, {coupon}, {discount} and {link} filled per member, carries the way back as a button and, optionally, a coupon. A member enrols once per departure, never while they hold a live membership, and leaves the sequence the moment a charge settles for them, which counts as a win. Sequences live under a project at /v1/projects/{project}/sequences.

Sequences need Growth or the Revenue Recovery Addon. Building or changing one on a plan without them is refused as 422 VALIDATION_FAILED; a sequence that exists when the plan lapses keeps its rows and holds every due step until the plan includes sequences again.

The only trigger available today is churned: the member's last live membership ended. lead, stalled_checkout and trial_ending are declared for the lead-nurture release and refused until it ships.

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Related

Revenue Recovery APIThe settings, the figures and the two ledgers; a sequence step is a row of the activity ledger.sequence.* eventsThe seven events, from the sequence's own lifecycle to each passage's enrolment, steps, win and exit.Coupons APIA step's coupon is one of the project's own, and the member redeems it at checkout.Ability ReferenceHow project-sequence:* maps onto team roles.