Version
WEBHOOK

broadcast.completed

A broadcast finished sending, carrying the delivered and failed tallies.

When this fires

Every recipient in a broadcast has been attempted and the send is over. The payload carries what actually happened.

sent means the platform accepted the message, not that a human read it. There is no read receipt, and a delivered message sitting in a muted chat counts as sent.

Reading the failure count

A steady trickle of failures is normal and not actionable: the overwhelming majority are members who blocked the bot or deleted their account on the platform. Those are permanent; the sender detects them and stops retrying that recipient rather than burning attempts.

What is worth alerting on is a sudden change in the ratio. failed climbing from ~2% to ~40% between two broadcasts usually means the bot's credentials were revoked or the bot was removed from the project's resources, not that forty percent of an audience left at once.

sent + failed can be lower than the recipient_estimate reported by broadcast.queued: a recipient with no chat row is skipped without counting as either.

Caveats

  • Fires once per broadcast, at the end. A broadcast the platform rate-limits heavily can take minutes to finish; there is no progress event in between.
  • If the sending job is released and retried after a long rate-limit, the tallies count the completed run only.
  • A broadcast aborted before sending (no connected bot, an unknown audience, an empty body after sanitisation, or an audience the plan no longer includes) emits neither this nor broadcast.queued. Nothing was sent, so nothing is announced. The REST API refuses those cases up front with a 422 rather than accepting a send that will never leave.

Related events

  • broadcast.queued: the start, with the recipient estimate.

Ability to subscribe

A token needs this to subscribe an endpoint to the event.

Header Parameters

SB-Signature*string

t=<unix seconds>,v1=<hex>: the HMAC-SHA256 of "<t>.<raw body>" under the endpoint's secret. Verify it before acting, and refuse a t more than 300 seconds from now. During a secret rotation a v0= signature under the previous secret may precede v1=.

SB-Event-Id*string

The event's ULID, bare. The envelope's id is the same ULID prefixed evt_, so strip the prefix before comparing. Deduplicate on it: a retry carries the same id.

SB-Event-Name*string

The event name, the same as the envelope's type.

Content-Type*string

Always application/json.

User-Agent*string

Always Subscriby-Webhooks/1.0.

Payload

JSONWhat Subscriby posts to your endpoint

The signed JSON envelope posted to your endpoint.

The envelope every event is delivered in.

Responses

2XXAny success status

Your endpoint acknowledged the delivery. Any 2xx status within 30 seconds marks it delivered; the response body is ignored.

defaultAny other status

Any other status, a connection failure, or no answer within 30 seconds counts as a failed attempt. The delivery is retried 8 times, after 10 seconds, 30 seconds, 2 minutes, 10 minutes, 1 hour, 6 hours, 1 day, 3 days; the last failure dead-letters it, and it can be retried from the dashboard or POST /v1/webhook-deliveries/{delivery}/retry. After 20 consecutive failures the endpoint is paused until it is resumed.

How is this guide?

Last updated on